Indra's Reviews > Diffusion of Innovations

Diffusion of Innovations by Everett M. Rogers
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diffusion of innovations theory has been used in fields of ICT, in marketing and in developing behaviour change communications. This is a great and thorough overview. Many of the ideas in the field overlap with theories of social networks.
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Reading Progress

Started Reading
October 1, 2009 – Finished Reading
January 20, 2010 – Shelved

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