Derek Neighbors's Reviews > Sway: The Irresistible Pull of Irrational Behavior

Sway by Ori Brafman
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's review

really liked it

Ori always brings the thunder. No exceptions here. Unfortunately I read a lot in this space. There wasn't really anything new here. Brafman has a clear and down to earth style that makes me wish I would have read this a lot sooner.

If you love to understand why people behave how they do and how people think, this is a solid read. Great for product people.

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Reading Progress

November 29, 2009 – Shelved
November 6, 2018 – Started Reading
January 25, 2019 – Finished Reading

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