Garrett Burnett's Reviews > Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick is kind of a "practical-application" knock-off of The Tipping Point (and so many other similar books). But Dan and Chip Heath recognize this. They don't claim to have any great secrets. Rather they do a great job laying out the techniques for making ideas stick: that is, they need to be simple, unexpected, concrete, credible, emotional, and told as stories. There's the book for you. They follow their own advice expertly. This book is wonderful for teachers, writers, presenters, PR folks, and other communicators.
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