Konny Cool's Reviews > Marketing Management

Marketing Management by Philip Kotler
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's review
Oct 07, 2007

it was amazing
bookshelves: currently-reading
Read in September, 2007

Well well well here come the book from our Marketing expert, Phillip Kottler and Kevin Keller.
Full of marketing concept and case studies.
Beginning with scanning the environment, market determination, S-T-P strategy until marketing communication.

It's a must book for people who would like to learn about how creating marketing strategy......

Read it ! u'll know what I mean...

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