Jose Papo's Reviews > Disciplined Entrepreneurship

This book is a must read! A defined methodology with 24 steps who talks about the importance of Market Segmentation, creating personas, calculate the Total Addressable Market, how to quantify the value proposition, chart competition, design a business model and pricing framework, Lifetime Value and Cost of Customer Acquisition, Identify and Test Key assumptions, Define and create the Minimun Viable Business Product, among other important steps to check if your business idea is really worth pursuing.