Radhajeet's Reviews > Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits by Debbie Millman
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it was ok

This book reminded me of 'Inside The Actors Studio', but in print form. Debbie Millman discusses a variety of topics surrounding branding/design/marketing with a variety of . Favorite interviewees were Seth Godin, DeeDee Godan, and Malcom Gladwell.
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Reading Progress

August 17, 2013 – Started Reading
August 17, 2013 – Shelved
October 12, 2013 –
28.0% "...and one link often leads to another. In some way, this behavior mimics daydreaming."
November 2, 2013 –
42.0% "Food for thought: What's interesting is how often marketers are boomers, creatives are GenXers, and the people they're trying to talk to are millennials. Each group has a very different lens on the world."
November 3, 2013 – Finished Reading

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