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Shreerang's Reviews > Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
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Now I know that making my business a purple cow is important. It's critical. My future and the future of the world depends on it. Nothing matters more. I get it.
Unfortunately, I have no idea how.
And that in a nutshell, is this book's problem. It keeps telling you "be excellent and be memorable" in so many different ways. I could have figured that out myself. Without a step-by-step plan customized to my particular situation that tells me *how* I can be excellent and unique, merely telling me to be a purple cow is pointless.
Unfortunately, I have no idea how.
And that in a nutshell, is this book's problem. It keeps telling you "be excellent and be memorable" in so many different ways. I could have figured that out myself. Without a step-by-step plan customized to my particular situation that tells me *how* I can be excellent and unique, merely telling me to be a purple cow is pointless.
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Julien
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rated it 5 stars
Apr 26, 2017 05:28PM
Hi Shreerang, I think the point of the author was to open your eyes on the importance of looking out for "purple cowing" your business. I hope you've had some luck with that since you posted your review :)
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From seth Godin's point of view, you have fallen in the trap of indusfrialist man.An industrkalist man is someone who belongs to the past and is looking for instructions.
Bad news : there is no instruction out there. And by the way what kind of purple cow is it if it has an instruction that anybody could follow?
Good news : now you know the principles, you can define your own laws and make your own version of purple cow.
Probably you'll fail many time but if you resist and refine your work, someday we will enjoy your work.
That is what matters.
If there was such a formula, we’d all be rich and happy. But is that the case in reality? What will happen if all the cows were purple?
