Tony's Reviews > The Googlization of Everything:
The Googlization of Everything: (And Why We Should Worry)
This gets a bonus ★ for raising some interesting questions occasionally, but the delivery is terrible. The comparison of Google's rise to power with that of Julius Caesar is an evocative one, though underdeveloped. Similarly, the thesis that by doing nothing (or, too little too late) we allowed car companies and airlines to shape our societies much more for their own benefits than for ours during the 20th Century, and need to be very careful not to let technology companies do likewise in the 21st, is an intriguing one (as in both cases the results aren't necessarily obviously bad for us, just perhaps not as good as they could/should be). But the descriptions of the problem seem slightly off-key, and the proposed solutions are entirely unconvincing.
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