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Zacharia Lorenz's Reviews > Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
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This is the first book I've read by Seth Godin and, I must say, I'm definitely eager to read more.
As an advocate of inbound marketing, I was thoroughly impressed by Godin's observations of the direction that marketing was heading in 2003. He knew that more and more people were demanding transparency, that they no longer listened the outbound advertising strategies that dominated marketing budgets in the second half of the twentieth century. Ten years ago, Godin's understanding was leap and bounds beyond the majority of marketers today.
Today, people want information. Why? Because we're used to it. For younger generations, Google has become the norm. Why would anyone make a purchase based solely on a TV commercial when they can Google the product and find countless blog posts and forum discussions that tell them why they should or should not buy? With the evolution of smartphones, our access to this information had become even more instantaneous.
Godin knew this even before the iPhone (which was released just a few months after he published Purple Cow). By now, it should be obvious: the TV-industrial era is dead and we have entered an age of information marketing. It's about transparency. It's about having a remarkable product and informing people about you, your industry, and your competitors. If you have a truly remarkable product, people will find and choose you naturally. If you don't, then you'd better get back to the drawing board because no amount of marketing dollars will help.
Can't wait to see what Godin has accomplished in ten years... Can't wait to see him speak at HubSpot's Inbound Marketing Conference in August :-)
As an advocate of inbound marketing, I was thoroughly impressed by Godin's observations of the direction that marketing was heading in 2003. He knew that more and more people were demanding transparency, that they no longer listened the outbound advertising strategies that dominated marketing budgets in the second half of the twentieth century. Ten years ago, Godin's understanding was leap and bounds beyond the majority of marketers today.
Today, people want information. Why? Because we're used to it. For younger generations, Google has become the norm. Why would anyone make a purchase based solely on a TV commercial when they can Google the product and find countless blog posts and forum discussions that tell them why they should or should not buy? With the evolution of smartphones, our access to this information had become even more instantaneous.
Godin knew this even before the iPhone (which was released just a few months after he published Purple Cow). By now, it should be obvious: the TV-industrial era is dead and we have entered an age of information marketing. It's about transparency. It's about having a remarkable product and informing people about you, your industry, and your competitors. If you have a truly remarkable product, people will find and choose you naturally. If you don't, then you'd better get back to the drawing board because no amount of marketing dollars will help.
Can't wait to see what Godin has accomplished in ten years... Can't wait to see him speak at HubSpot's Inbound Marketing Conference in August :-)
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Reading Progress
Finished Reading
July 7, 2013
– Shelved
