Seymour's Reviews > A Friend in Every City - One Global Family - A Networking Vision for the Twenty First Century

Although it was published in 2006, and social and online business networking has moved on very rapidly since then, there are still many useful parts in this book. Plenty of it's predictions have come true and the overall vision of a global family is still working itself out.

I read it partly as an interesting documentary on the state of social networks back in the days when they were less populated, and partly as a handy guide to the practicalities of networking. Advice on setting up profiles, branding, developing an open and generous attitude (rather than only selling) and the bits on team and personality profiling were all good to chew on.

Lots of case studies and stories keep the interest going, but it has dated quite a lot in the last 7 years.