Graham Herrli's Reviews > How We Decide

How We Decide by Jonah Lehrer
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Jun 04, 2013

did not like it
bookshelves: design-related, psychology

Jonah Lehrer's books have been pulled from stores due to plagiarism and fake interviews. I recommend Malcolm Gladwell's books as an alternative.


For the most part, this book is a brilliantly simple explanation of complex mental processes, but in some cases Lehrer oversimplifies a bit.

The book explains when to make decisions using your rational versus emotional mind. For new or simple problems, rely upon reason; for complex or habituated problems, rely upon emotion (with the caveat that relying too heavily upon emotion in such situations will prevent you from changing your opinion when presented with contradictory evidence).

To clarify these points and make them memorable, Lehrer uses several engaging mini-biographies interwoven with the evidence of various popular psychological and neurological studies.
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Reading Progress

Started Reading
June 4, 2013 – Shelved
June 4, 2013 – Shelved as: design-related
June 4, 2013 – Shelved as: psychology
June 4, 2013 – Finished Reading

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