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ReD's Reviews > Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
by
by
An unremarkable and dated book. A quick read, but I don't feel like I came away from this book with anything.
Let me summerize the book in a few sentences:
MARKETING IS WRONG, ADVERTISEMENTS ARE DYING.
FOR STUFF TO SELL IT HAS TO BE AWESOME.
IF YOUR STUFF IS AWESOME AND IT SELLS DONT SAVE ALL THAT MONEY, SPEND IT ON MAKING SOMETHING MORE AWESOME.
YOU WILL FAIL.
KEEP TRYING.
Which is all fine and dandy, but I'm not entirely sure who the hell this book is supposed to help.
Let me summerize the book in a few sentences:
MARKETING IS WRONG, ADVERTISEMENTS ARE DYING.
FOR STUFF TO SELL IT HAS TO BE AWESOME.
IF YOUR STUFF IS AWESOME AND IT SELLS DONT SAVE ALL THAT MONEY, SPEND IT ON MAKING SOMETHING MORE AWESOME.
YOU WILL FAIL.
KEEP TRYING.
Which is all fine and dandy, but I'm not entirely sure who the hell this book is supposed to help.
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Reading Progress
May 13, 2013
–
Started Reading
May 13, 2013
– Shelved
May 14, 2013
–
Finished Reading
