Sheila's Reviews > Contagious: Why Things Catch On

Contagious by Jonah Berger
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's review
Apr 13, 13

Read in April, 2013

Interesting and disturbing. Does someone share a link on FB for social credit, or are they moved by something to the point they feel they must share it? (This may explain why some of my FB friends feel the need to fill the news feed with dozens of pictures & links on any given day). And, totally unrelated, why do I occaisionally crave a Kit Kat bar?

"Contagious: Why Things Catch On" addresses these questions and much more. And it makes me wonder how far into our psyches, and social media, are marketers willing to go to try to sell us something. It also answers the whys and whats of the way we sell. Why do certain ads work? Why are marketers so eager for things to spread by word of mouth? What drives the number of times and ways we'll recommend something?

While I found it disturbing at how manipulative marketing can be, I also found it fascinating how much some of it worked. If my job were in sales, I'd have probably read it over again before moving on to the next book.

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