Jeff Pesek's Reviews > Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Crowdsourcing by Jeff   Howe
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May 18, 2009

really liked it
Read in May, 2009

According to Howe, crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. In a simpler sense, it's the application of Open Source principles to fields outside of software.

"If this book could be reduced to a single theme, it would be that the erosion of the boundary between producer and consumer has begun to exercise a considerable effect on our economy and our culture."

Howe's crowdsourcing roadmap:

1-pick the right model, as there are four primary categories:
-Crowd Wisdom (collective Intelligence)
-Crowd Creation
-Crowd Voting
-Crowd Funding
2-Pick the right crowd
3-Offer the right incentives
4-Keep the pinkslips in the drawer
5-The dumbness of the crowds, or the benevolent dictator principle
6-Keep it simple & break it down
7-Remember Sturgeon's law
8-Remember the 10%, the antidote to Sturgeon's Law.
9-The Community is always right
10-Ask not what the crowd can do for you but what you can do for the crowd



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