Beth Jusino's Reviews > APE: Author, Publisher, Entrepreneur. How to Publish a Book

APE by Guy Kawasaki
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's review
Mar 04, 2013

really liked it

"A person who publishes a book willfully appears before the populace with his pants down....If it is a good book nothing can harm her. If it is a bad book nothing can help her." ~Edna St. Vincent Milay

Guy Kawasaki has produced a comprehensive, sometimes exhaustive, slightly subjective manual for the murky, still-evolving world of self-publishing--the place where I've made my bread and butter for the past three years. I don't agree with everything here (sorry, Guy, but it's possible to write and edit without a MacAir), but this is the best resource I've found to help writers avoid the potholes and sticky places related to the technology of self-publishing. There's not much here about the art of publishing--like understanding good cover design or writing compelling book descriptions-- and I was hoping for a much stronger section on the "Entrepreneur" side of being your own publisher. But for the content that's here, this should be a Must Read for any new writer considering publishing their own content.

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Quotes Beth Liked

Guy Kawasaki
“The self-edited author is as foolish as the self-medicated patient.”
Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book

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