Agnes's Reviews > Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
Apr 26, 2009
I enjoyed the beginning of this book far more than the middle and end. It is a part-scientific, part-anecdotal study of the split-second decision-making that goes on in our subconscious. The first chapter or two focus on scientific studies that demonstrate how much information that we are not consciously aware of our brain actually processes to give us an opinion or decision in a split second. These studies are fascinating and make you really question the way you perceive the world around you. The rest of the book, however, switches off between case studies of good and bad split-second decision-making, the basic conclusion of which is that you'll make good decisions about things that you have a lot of experience with, and bad ones if you're dealing with new things. Therefore, trust your "blink" response, but only if you already know the thing with which you're dealing. It also devolves into explanations of discrimination, which are not exactly new information. Next time around, I would stick with the first couple of chapters and skip the rest of the book.
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