Cheri's Reviews > The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

The Knack by Norm Brodsky
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's review
Apr 19, 2009

it was amazing
bookshelves: favorites

This book is a must read for every entrepreneur and business owner - I just hope my competitors don't read it!

Don't let the clever biz-lite title fool you: The Knack is substantial. On the surface this is a how-to primer for budding entrepreneurs. Norm Brodsky walks you through the steps and pitfalls you'll encounter at every stage, from start-up to Inc 100.

Yet it's not just for novices. Norm Brodsky lays out many traps that successful, seasoned entrepreneurs can find themselves in. It's like having an experienced mentor guiding you through the game, pointing out disadvantages of different strategies and how sometimes the right choice is not always our first instinct.

Ethical, practical advice backed up by years of mistakes. Save yourself a few years of headaches and just read this book.

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