Agile Kindergarten's Reviews > The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
Agile Kindergarten's review
Feb 05, 2013
I totally agree with Denning’s core message that effective leaders have “narrative intelligence,” which taps into our innate and emotional attachment to stories. My favorite take-away is Denning’s articulation of a way to leverage confirmation bias. Instead of building an argument with reasons that culminate in a proposal, start with a story that engages the audience emotionally. Take the time to put them in the story in a role where they can see themselves succeeding. Then present reasons. Denning proposes three especially effective story archtypes are using a 3rd person character with whom the audience can identify (what), describing the here to there path (how), explain the causal factors and inevitability of change (why).
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