Julie's Reviews > Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Every once in a while, a book comes along and vaults you into a new perspective. This is such a book. I've long been a fan of storytelling and had begun using it in my work just a little bit. No more! Now I have both the inspiration and the tools to be far more intentional about it. Author Jonah Sachs is a perfect guide (one might even say mentor) in this territory, having lived and breathed this approach for his entire successful career as a public-interest communicator / marketer. Full of vivid examples, clear explanations and zero fluff, this book is an invaluable manual for anyone who wants to communicate more effectively -- and isn't that everyone?
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