Lilah's Reviews > What Would Google Do?
What Would Google Do?
Apr 01, 2009
The title is silly, but this really captures the technological/economic/social zeitgeist going on right now. It starts off with the total reversal of traditional businessthink, secrecy and competition giving way to conversations, collaborations, and openness. He then goes on to gleefully smash down the conventional models of each industry - publishing, real estate, health care, law - with loads of suggestions for how each could be made ultimately more useful to customers, consumers, co-creators. While he gets a little over-idealistic at times, there's so much to get one's creative cogs spinning, so many good ideas.
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April 1, 2009 – Shelved