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Amanda Young's Reviews > Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
by
by
I'd probably give this 3.5 stars. Good business book, some wonderful points, and definite food for thought for any entrepreneur. Main idea: Even being a "very good" business is bad - businesses/products have to be REMARKABLE to succeed.
My main complaint is that in the author's attempt to drive key points home there were parts of the book that just felt like they were going in circles. The whole book could probably be condensed to about 5-10 solid pages (a long essay?) and have made the same amount of sense/impact. In the end, I'm glad I read it, but I wouldn't say it changed my life or anything.
My main complaint is that in the author's attempt to drive key points home there were parts of the book that just felt like they were going in circles. The whole book could probably be condensed to about 5-10 solid pages (a long essay?) and have made the same amount of sense/impact. In the end, I'm glad I read it, but I wouldn't say it changed my life or anything.
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Reading Progress
January 7, 2013
–
Started Reading
January 7, 2013
– Shelved
January 7, 2013
– Shelved as:
business-books
January 7, 2013
– Shelved as:
already-own
January 19, 2013
–
Finished Reading
