John's Reviews > Here Comes Everybody: The Power of Organizing Without Organizations

Here Comes Everybody by Clay Shirky
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Jan 20, 2009

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bookshelves: 2009, advertising, business, culturalstudies, current_affairs, epublishing, knowledgemanagement, marketing, tech, usability
Read in January, 2009

In Here Comes Everybody, Clay Shirky looks at how the traditional costs associated with organizations have virtually disappeared with the advent of social media in the past five years. Shirky looks at how technological advances have changed the threshold for large scale interaction. The book is filled with stories from the web that illustrate how e-mail, Twitter, listservs and websites has allowed people to enact real change throughout the world. From a group that hounds a teenager to give back a lost sidekick to the use of Twitter by Egyptian bloggers to warn of government interventions, the book's examples keep the book moving between the science behind networks.

For those who have read Howard Rheingold, Duncan Watts and Albert-Laszlo Barabasi (okay, and maybe even Malcolm Gladwell) there's nothing ground-breaking in the book. It's just another book on social networks. There was some great potential in this book as it offers a look at the economics of networks, but instead of getting to the meat of the economy of networks the book try to take a more pop-sensible approach and breaks up concepts with several stories which I found simplified and distracting. I think those who will benefit most from the book are those who want more than the New Yorker take on social media, but haven't delved into the literature.

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