Marijka's Reviews > Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Buyology by Martin Lindstrom
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bookshelves: marketing

While entertaining to read, I didn't trust the author. I would have liked to know exactly who sponsored his studies right up front, instead of never directly listing his sponsorship. Also, I found many of the examples of how brands influenced our decision making to fall flat.
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Quotes Marijka Liked

Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire


Reading Progress

December 31, 2008 – Shelved
December 31, 2008 – Shelved as: marketing
January 23, 2013 – Started Reading
February 19, 2013 – Finished Reading

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