Marijka's Reviews > Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
While entertaining to read, I didn't trust the author. I would have liked to know exactly who sponsored his studies right up front, instead of never directly listing his sponsorship. Also, I found many of the examples of how brands influenced our decision making to fall flat.
Sign into Goodreads to see if any of your friends have read Buyology.Sign In »