Rai's Reviews > The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

The Answer by John Assaraf
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's review
Dec 22, 2008

it was amazing

Use The Answer as Your Compass to Point the Way…

There are many books out there that promise insights so powerful that they will change your life. The Answer is a book that not only promises that, but also delivers on it. As the book itself states, this is not merely ‘pop psychology’ - it is something much more. This is an unofficial follow-up book to the wildly popular DVD The Secret. John Assaraf, one of the participants in The Secret - you will remember him as the likable vision board guy - co-wrote this book, and he applies his strategies for manifesting his own visions to this book. It is a welcome follow-up - though I enjoyed and was inspired by The Secret, I found its substance a bit lacking at times, especially when it told you that ‘thoughts become things’ and showed a kid wishing for a bike, then one magically appearing. That seemed too simplistic and silly; there is much more to it, of course. The Answer tells you how to actually go about successfully manifesting your carefully thought out visions in very detailed terms through a multi-pronged approach.

I definitely recommend The Answer if you are truly ready to make quantum leaps in your life and in your business. You will need to put in your own effort, daily effort in fact, to truly effect positive, lasting change in your life. This is not just something you can read and reflect on, that will magically improve your circumstances through osmosis. That’s actually the great thing about it, we all intuitively know that to create the life we seek, we can’t just read a book or watch a DVD and have it happen for us, we will need to work for it, and apply our solid, consistent efforts to gain the best possible result – it’s not about working harder, it’s about working smarter. The Answer imparts utterly fascinating and important knowledge about quantum physics and neuroscience, and shows you how to tap into these powerful things to bring about the vision you have for you life. Using that knowledge, you will then need to closely examine your goals and break them down into useful, measurable, quantifiable elements. The book will help you clear up any gray areas that might have existed and overcome any roadblocks, real or imagined, conscious or not, and get you to the point of three very important things – crystal clear clarity about what you are aiming to achieve, laser-sighted focus and sustained, well-placed effort.

The strategies in The Answer can be applied to absolutely any business or creative endeavor - you do the work to personalize the techniques to suit your business, life and goals. No one knows your aspirations like you do, after all. It doesn’t just provide simplistic and rehashed ‘motivation-speak’ that we have all heard a thousand times, it gives you concrete techniques and deep, proven knowledge to back up what it’s teaching. I encourage anyone who needs some inspiration in their lives, and/or to kick things up a notch in their business or creative activities to read The Answer, do all of the exercises, and make the changes it recommends in your life. To me, intuitively, it makes a lot of sense. I am implementing these things myself. There is also a line near the end of the book that I found especially meaningful, and in my opinion, is really at the heart of the passions we pursue:

“The real purpose of building your dream business is to express and support the person you are in the process of becoming.”


Rai Aren, co-author of the adventure novel Secret of the Sands
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Reading Progress

December 22, 2008 – Shelved
November 24, 2009 –
page 1
November 27, 2009 –
page 27
8.44% "Wow, fascinating book, I had to re-read the sections on quantum physics, I hope the rest of the book is just as illuminating..."
December 4, 2009 –
page 125
39.06% "Love this book, I'm learning a lot..."
Started Reading
December 8, 2009 – Finished Reading

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