Jamal Al-Dabal's Reviews > All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - and Why Authenticity Is the Best Marketing of All

All Marketers Are Liars by Seth Godin
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's review
Sep 02, 2012

really liked it
bookshelves: currently-reading

Outstanding book. Usual amazing style of Seth Godin. Simple to read. Obviously top marketers are very good storytellers. The stories mentioned highlight the importance of focusing on packaging your brand in a simple, clear with a great focus on emotional aspects. I highly recommend it as an excellent read to all interested in building their brand, and marketing their products & services

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