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Thinking, Fast and Slow by Daniel Kahneman
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To Think, or Not to Think. That is the question.

Kahneman's close examination of how people think and rely on their guts and/or forebrain to do their thinking for them. He shows fascinating examples of experiments on how people makes judgements, assess risks, bargain, negotiate; how logic get short-circuited by emotion and biases that we are sometimes not even aware of.

While the book describes many experiments and even gives the reader/listener a chance to vicariously experience what his subjects went through, it also has some practical value: 1. He briefly describes some countermeasures for eliminating "thinking errors" like jumping to conclusions or relying on an "availability heuristic" to determine the probability of an event; 2. And briefly describes some of the socio-political implications of this research can be used and abused.

I recommend this good read as a kind of primer for those wary of being influenced by corporate and government propaganda anywhere in the world.

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Reading Progress

August 23, 2012 – Started Reading
August 23, 2012 – Shelved

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