Jess's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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's review
Nov 19, 2008

really liked it

Just finished it Nov. 18th 2008. Great look at how psychology intersects with economics and influences our behavior. We are not rational creatures but studies can predict how we will deviate from expected economic principles.
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