Eric Gardner's Reviews > Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying by Ryan Holiday
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's review
Jul 24, 2012

it was amazing
Read in July, 2012

For all of its provocative marketing, Trust Me I'm Lying is really just a phenomenal critique on the modern media industry. Holiday brilliantly displays how the ecosystem of the page view driven media is a structural extension of the sub prime era. With that, he also shows how to exploit it. My only complaint is that he uses only a handful of examples (American Apparel, Tucker Max) but that is result of youth, not insights.

It should be on the bookshelf of every marketer for the insights on how to turn a pitch into a story.
It should be on the bookshelf of every political science major for the insights in what drives the media.
It should be on the bookshelf of anyone who wants to generate a movement.

I would find it hard not to recommend this book to anyone.
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10/18/2016 marked as: read

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message 1: by Greg (new) - added it

Greg "media industry." I rather like the juxtaposition. It reminds me of smokestack factories churning out media on conveyer belts.

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