Penny's Reviews > Subliminal: How Your Unconscious Mind Rules Your Behavior

Subliminal by Leonard Mlodinow
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Jul 22, 2012

it was amazing
Read from July 22 to August 06, 2012

A very interesting book. Mlodinow condenses a wide range of scientific research and studies and presents the information in an accessible way.
Intriguing ideas like Motivated Reasoning and how memory is processed and reprocessed was very thought provoking. Mlodinow presents studies that demonstrate how we rewrite memories to fit our bias and comfort zone for order.
While we may want to feel all knowing and logical--it's clear much of how we interpret our world and relationships around us comings from unconscious and automatic processing of information.

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