Hayo Bethlehem's Reviews > Crystallizing Public Opinion

Crystallizing Public Opinion by Edward L. Bernays
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Quotes Hayo Liked

Edward L. Bernays
“Public opinion is a term describing an ill-defined, mercurial and changeable group of individual judgments. Public opinion is the aggregate result of individual opinions—now uniform, now conflicting—of the men and women who make up society or any group of society. In order to understand public opinion, one must go back to the individual who makes up the group.”
Edward L. Bernays, Crystallizing Public Opinion

Edward L. Bernays
“The reader will recall from his own experience an almost infinite number of instances in which the amateur has been fully prepared to deliver expert advice and to give final judgment in matters upon which his ignorance is patent to everyone except himself.”
Edward L. Bernays, Crystallizing Public Opinion

Edward L. Bernays
“It follows that in the reporting of strikes, the easiest way is to let the news be uncovered by the overt act, and to describe the event as the story of interference with the reader’s life. This is where his attention is first aroused and his interest most easily enlisted.”
Edward L. Bernays, Crystallizing Public Opinion

Edward L. Bernays
“The truth is that while it appears to be forming the public opinion on fundamental matters, the press is often conforming to it.”
Edward L. Bernays, Crystallizing Public Opinion

Edward L. Bernays
“Propaganda is a purposeful, directed effort to overcome censorship—the censorship of the group mind and the herd reaction.”
Edward L. Bernays, Crystallizing Public Opinion

Edward L. Bernays
“The average citizen is the world’s most efficient censor. His own mind is the greatest barrier between him and the facts. His own “logic-proof compartments,” his own absolutism are the obstacles which prevent him from seeing in terms of experience and thought rather than in terms of group reaction.”
Edward L. Bernays, Crystallizing Public Opinion

Edward L. Bernays
“People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them.”
Edward L. Bernays, Crystallizing Public Opinion


Reading Progress

November 16, 2020 – Shelved
November 16, 2020 – Shelved as: to-read
November 21, 2020 – Started Reading
November 23, 2020 – Finished Reading

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