Geoff's Reviews > The Tiny MBA: 100 Very Short Lessons about the Long Game of Business

Reading this book reminds me of my many conversations with Alex over a drink (a coffee, a beer, an Easy Rider). Why does this matter to you, a person considering spending some time with this book?

Because Alex is one of those people that loves to dig in deep to push past “current thinking” or commonly held misconceptions to get to the counter-intuitive heart of the matter. This book is filled with those hearts.

I will caution the reader that Alex is not “giving you all the answers”. You will have to truly bring yourself to the endeavor of starting or improving your business but I think that’s the point Alex is trying to make. He trusts you too much to pretend that’s even possible. It will be hard. What he is giving you is permission to do things in your own way and to trust and invest in yourself.

One last caveat. If you are just starting out in business, many of these ideas that Alex is sharing will make some sense now but if you stick with your business I guarantee they will make more sense or even mean something completely different each subsequent year. All that to say, maybe make a note to reread every so often.

And just because this is relevant, I’m one of Alex’s business partners and feel lucky to call him a friend.