Bill Kratzer's Reviews > Insanely Simple: The Obsession That Drives Apple's Success

Insanely Simple by Ken Segall
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M 50x66
's review
May 11, 2012

really liked it

This was a good book, but the author really should have implemented his message when writing this book. This book could have been just as effective at half the length. Despite rambling on and making the same point over and over, the author had some unique insights into Steve Jobs and how he (and Apple) worked.

I'm on a big simplification kick with everything that I try to do, so this book really resonated with me. I just wish it was a lot shorter.

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