Igor's Reviews > Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media
Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media
Feb 04, 2020
»Content is king«, goes the immortal adage, written by Bill Gates in his 1996 essay, describing how the future of internet lies in becoming a marketplace for content. No doubt, his prediction proved correct, proven by a seemingly unending flood of content that took over in the last decade. The primacy of content is now challanged, as content is giving way to context. Content by itself, no longer has any value, unless it manages to captivate the right person, at his/her appropriate time, with the fitting message, delivered through the preferred channel and device. Therefore, creativity is not so much a dimension represented by design and copywriting, as it is the ability to recognize and act on context. When you read Matthew Sweezey's Context Marketing Revolution it becomes glaringly obvious why this is so, and how consumer behavior is adapting. This book is one of the four must-reads for every marketer anywhere. With it, Sweezey will leave a lasting mark in the industry, joining the greats like Kotler, Godin and Pine. Never before, have I learned so much from a single piece of literature.
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January 28, 2020 – Started Reading
February 2, 2020 – Finished Reading
February 4, 2020 – Shelved