Stephen's Reviews > The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point by Malcolm Gladwell
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Apr 19, 2012

it was amazing

READ APR 2012

Easy to read explanation of how mavens, connectors, and salesmen follow what Gladwell calls "agents of change" to influence their environment. These agents of change are; (a) law of the few, (b) the stickiness factor, and (c) the power of context. These ideas are good for anyone involved with people (okay, so basically everyone).

Best quotes; "the hard part of communication is often figuring out how to make sure a message doesn't go in one ear and out the other. Stickiness means that a message makes an impact" (p. 20), "the convictions of your heart and the contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior" (p. 104), "Man evolved to feel strongly about few people, short distances, and relatively brief intervals of time; and these are still the dimensions of like that are important to him" (quoting S.L. Washburn, p. 112), "The rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of bigness. Crossing the 150 line is a small change that can make a big difference" (p. 115), "starting epidemics requires concentrating resources on a few key areas" (p. 158), and "When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen" (p. 170).
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Reading Progress

April 19, 2012 – Started Reading
April 19, 2012 – Shelved
April 30, 2012 – Finished Reading

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