Prakhyath Rai (MerryBrains)'s Reviews > Tata Log

Tata Log by Harish Bhat
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TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations,

TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’
An insider, Bhat chose to write about stories from Ratan Tata’s tenure—and as it happens, they’re being printed just as that tenancy is coming to an end
This is one of the lovely non-fiction books that I have read which talks nationalism in true business terms.

The pride of our nation indeed.
In some places the story telling was too droning and too conceited self but overall, it’s a decent read. I have learnt so much about the TATA group now
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Reading Progress

January 7, 2020 – Started Reading
January 7, 2020 – Shelved
January 20, 2020 – Finished Reading

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