Edward's Reviews > Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media

Will the Real You Please Stand Up by Kim Garst
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really liked it
Read 2 times. Last read August 2, 2019 to August 5, 2019.

Authenticity. It's all the rage in 2019. In 2014 when this book was written, it was excellent advice which still holds true today.

However, the book cannot help but feel dated by the use of platforms which are no longer in service (I am thinking of Google+ here), but the 'big 4' (Facebook, Instagram, Twitter and Pinterest) are still highly relevant.

The book's discussion of what is authentic is useful, though not overly detailed, and its discussion of heritage vs history was particularly relevant. There were a number of anecdotes of how not to do good social media marketing, as well as some excellent advice on how to be good at it - in terms of engagement, responsiveness, etc. However, much of this is covered in the numerous blogs on social media marketing these days.

The one star that I removed was because the book felt too corporate. A lot of the case studies and analysis were for bigger brands, or for brands which became big. The dynamics of these brands are very different to the small business so the latter half of the book felt less relevant. Especially since the majority of the big-brand case studies tended to do the opposite of what the book outlined as 'good practice' in the first part. While this was interesting to see how these global brands do social, it wasn't very relevant to the small business owner.

Overall a good book with much of relevance for today, though I would say you could get a good part of the learning from blogs and other sources.

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Reading Progress

Finished Reading
August 2, 2019 – Started Reading
August 5, 2019 – Shelved
August 5, 2019 – Finished Reading

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