Chris's Reviews > Little Red Book of Selling: 12.5 Principles of Sales Greatness

Little Red Book of Selling by Jeffrey Gitomer
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's review
Mar 10, 2012

it was ok

This title is grossly misleading. Instead, it should be called "The Little Red Book of Self-Promotion". In that regard, Gitomer teaches a lot. If your intention is to "brand" yourself, this is probably a useful book. However, if you want success as an old-fashioned salesman, use the time you would have spent reading this book to make a few more cold calls instead.
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