University of Chicago Magazine's Reviews > Market Mind Games: Profiting from the New Psychology of Risk, Uncertainty, and the Convergence of Trading with Investing

Market Mind Games by Denise Shull
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Feb 29, 2012

bookshelves: ssd

Denise K. Shull, AM'95

With Chicago University as the fictional setting, this books lays out a new theory of how we make decisions about risk and uncertainty. It draws on the science showing the requirement for emotion. It also outlines what appears to be a fractal emotional context—a repetition of earlier experiences—influencing our perceptions and judgments when evaluating anything uncertain but particularly when thinking about whether to buy or sell Apple stock.

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Finished Reading
February 29, 2012 – Shelved
February 29, 2012 – Shelved as: ssd

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