Igor Stojanov's Reviews > Purple Cow: Transform Your Business by Being Remarkable

Purple Cow by Seth Godin
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it was ok

This book on marketing can be summarized in one sentence. That is the following:

In every saturated market, only the one that stands out and is extraordinary is successful.

The book reiterates on this point with plentiful of examples. It might be a good introduction to someone who doesn't have any background in marketing.
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Reading Progress

June 11, 2019 – Started Reading
June 11, 2019 – Shelved
June 11, 2019 – Shelved as: to-read
June 12, 2019 – Finished Reading

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