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Nicholas's Reviews > Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
by
by
** spoiler alert **
What you do needs to be unique to garner attention. The old ways of marketing no longer work because people aren't paying attention anymore.
Marketing is now something that is built into the product not slapped on afterward.
Just remember that a purple cow is not any better than a brown one. It's just purple.
Quotes:
"My goal in Purple Cow is to make it clear that it's safer to be risky - to fortify your desire to do truly amazing things. Once you see that the old ways have nowhere to go but down, it becomes even more imperative to create things worth talking about."
Marketing is now something that is built into the product not slapped on afterward.
Just remember that a purple cow is not any better than a brown one. It's just purple.
Quotes:
"My goal in Purple Cow is to make it clear that it's safer to be risky - to fortify your desire to do truly amazing things. Once you see that the old ways have nowhere to go but down, it becomes even more imperative to create things worth talking about."
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Reading Progress
July 17, 2008
– Shelved
July 17, 2008
– Shelved as:
marketing
Started Reading
August 1, 2008
–
Finished Reading
