Ronald J.'s Reviews > The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer by John Warrillow
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really liked it

A good complement book to Subscribed, about implementing a subscription business model in your business. Warrillow builds a good case for why subscribers are more valuable than one-time customers, and offers 9 subscription models for your consideration. He also explains the new accounting required, as well as how to evaluate a subscription business to know when to step on the gas vs. retreating and tweaking. I liked his chapter on the psychology of selling a subscription and also the one on ideas to reduce the churn rate, which can be a killer in this model. if you're interested in this model, this is a good resource to have and think about.
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Reading Progress

November 16, 2018 – Started Reading
November 16, 2018 – Shelved
November 20, 2018 – Finished Reading

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