Phoenix2's Reviews > Strategic Market Management

Strategic Market Management by David A. Aaker
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it was ok
bookshelves: mba
Recommended for: mba students

It was kind of a difficult book to read this one. Not that it used too scientific terms, however, it was difficult to follow, as the themes didn't flow well one after another and it felt like a nasty mess. At least, it was understandable as a book.
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Reading Progress

October 30, 2018 – Started Reading
October 30, 2018 – Shelved
October 30, 2018 – Shelved as: to-read
November 6, 2018 – Shelved as: mba
November 6, 2018 – Finished Reading

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