Sonika's Reviews > Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

Brand Failures by Matt  Haig
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Jan 04, 2012

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Some of the biggest brands - from Coke to British Royal Post - failed miserably due to various reasons. We often talk of how they rose, but this book gives us those important lessons of how the best of brands can die. It captures different brand stories very well with lessons drawn from each of those examples.
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