Jackie's Reviews > The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors

The Day-Glo Brothers by Chris  Barton
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180349
's review
Dec 15, 2011

really liked it
bookshelves: children-non-fiction, biography, 5013, bluestem-2013
Read in December, 2011

The story of brothers, Joe and Bob Switzer, who through a combination of luck, curiosity, and perserverance, discovered the properties and effects of fluorescent paint. Originally, they wanted to use the paint in Joe's magic act and yet even though Bob was serious and studious and wanted to be a doctor, together they found a way to use these paint properties for profit.

Fluorescent paint was used in the WWII campaign as a way to send signals. After the war, the colors were used for signs, traffic cones, and even magazine covers. The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors is a fascinating account of a 'mistake' that made millions.
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