Margaret Sankey's Reviews > The Filter Bubble: What the Internet is Hiding From You
The Filter Bubble: What the Internet is Hiding From You
Margaret Sankey's review
Dec 11, 2011
Pariser dissects the dark side of the algorithms that allow search engines to guess what we want--the results aren't just tailored to what we want, but to what advertisers and perhaps more nefarious editors want us to see, not to mention the extremely easy habit of only reading what we agree with or what back-fills our own confirmation biases. While I am not sure that there is a technological or regulatory solution for even the privacy aspects of this, it speaks to a drum I am constantly pounding--all media, from cave paintings to old-school newspapers to the Huffington Post are edited in some way, and unless you know where information comes from and how to evaluate it, even to seeks out quality information that you disagree with or is in a style you don't like, you're adding to the problem, no matter how self-righteous you feel about being well-informed.
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