Tin Wee's Reviews > Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Crowdsourcing by Jeff   Howe
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Dec 05, 2011

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The book argues that the Internet, coupled with the rise of online communities, ever decreasing costs of multimedia production (re vid editing software/ cams/ vid cams),have blurred the line between producers and consumers. Case studies examine the variants of crowdsourcing employed by companies like Threadless, iStockphoto, and Innocentive, and the technologies that allow the wisdom of the crowd be tapped, whether in content creation (Threadless, Youtube, modding Half Life), capturing crowd preferences (Amazon's book preferences, Google), crowd voting (Amrican idol) or crowd funding (Sellaband). Clearly this is an interesting biz model that looks set to become more prevalent. It would be interesting to see how (if) this can be applied to the public sector more extensively.
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