Bryan Clagett's Reviews > The Experience Economy: Work is Theatre & Every Business a Stage

The Experience Economy by B. Joseph Pine II
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's review
Nov 30, 2011

really liked it
Read 2 times. Last read April 1, 2005.

A marketers "must read". If you have a brand that falls into the traps of a commodity, this is a worthwhile read. Somewhat fundamental, but a healthy reminder that any brand can be differentiated.

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