Dave's Reviews > Thinking, Fast and Slow

Thinking, Fast and Slow by Daniel Kahneman
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's review

Around chapter 7, Kahneman veers off to discuss Gilbert's work in a work called How Mental Systems Believe where he says simply trying to comprehend an idea constitutes belief. Gilbert's paper is free online. To me, the implication is a marketer can not ask a question of a customer without bias.

I love when academics bring their niche of specialized knowledge to the masses. The book is about his and Tversky's research (and others) on decsion making: automatic, effortful and their interrelationships. I'm already fairly certain Scoopy operates on auto-pilot for every decision she makes. It should be a fun read.

ps I'm using Goodreads as a way to keep notes, let others write reviews.
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Reading Progress

November 25, 2011 – Started Reading
November 25, 2011 – Shelved
August 22, 2012 – Finished Reading

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message 1: by kate (new)

kate I've begun using goodreads for similar purposes. I like to update my progress with the good turns of phrase or thought.

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