Stephanie W's Reviews > Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design by Donald A. Norman
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's review
Nov 13, 2011

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bookshelves: nonfiction, social-science
Read from November 13 to 17, 2011

I know you're not supposed to judge a book by its cover, but this is a book you can aptly judge. The cover depicts a juicer that is mechanical and feminine at the same time. It has sharp edges beautifully paired with delicate, sensual curves. It is supposedly not meant for juicing actual fruit, but it is certainly a conversation starter.

This book was full of great anecdotes about the random stuff we have that we are attached to for no apparent reason. I have a hand mixer in my house that used to be white but has faded to a off yellow due to age. It works better than anything else and is a conversation starter because of the now defunct Montgomery Ward logo on the side. My collection of books are a testament to my identity, and our coffee table books show the world our varied interests.

I enjoyed the book in the first half when it was about aspects of design. However, the later half about AI and robots seemed fade in and out. it did not hold my interest as much as I would have liked. If they had stuck to the aspects of what makes the Mini or Macbook Pro or titled teapots desirable, I would have enjoyed it more than a deviation in the later half of the story.
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