The Duke's Reviews > Purple Cow: Transform Your Business by Being Remarkable

In a field of black and white, be the purple cow. Either your business is remarkable or it dies. You need to be bold and take risks in order to stand out. Information is consumed so frequently that most people subconsciously block it out. The strategy of the purple cow preaches the need to be a leader; the need to make your innovations the marketing strategy itself; and the need to pursue the right customers (going after people who are ahead of the curb and will bring your product to the majority, not targeting the majority who are resistant to change).

It talks about failed strategies, like following the leader, because change is always happening and when the landscape shifts you won't be in a position to succeed because you have no background with original thought, just imitation.

One fact that stood out to me is a tip I've seen frequently throughout a number of industries, so I have no doubt of its truth. Don't try to please everyone; don't build a product with the intention of everyone loving it and wanting to use it. Know your ideal target, even if you can just narrow it down to one person, and build a product for them, because even though we want to believe our tastes are unique, they aren't. Someone, or a lot of someones, out there have the same tastes we do, have the same feelings we do, have the same nostalgia we do, and will resonate with the same products as we do. By pleasing one person we please everyone who feels a certain way; by attempting to please everyone, we end up pleasing no one.